99+ SEO Tips: Search Engine Optimisation Best Practices

Thinking of Ranking on SERP’s.

Scratching your head how to get it?

Don’t worry we have tried to compile few basic 99+ SEO tips best practices for Search engine optimisation to get your website ranking in SERP’s

1. Ensure content is clear and upfront
2. Check for Grammar and Spelling of Content
3. Add Helpful Supplementary Content
4. Bullets and Numbered Lists should be used to break content for readers
5. Content should provide Value and Unique Insights
6. Avoid too many ads above the fold
7. Create a content hierarchy
8. Ensure navigation is clear
9. Use Breadcrumb Navigation
10. No follow any paid/affiliate links
11. Use SEO friendly URLs
12. Ensure you have clearly visible contact information
13. Include privacy policy and about page
14. Minimise copied or thin text content
15. If you are targeting local SEO include your address in layout
16. Use www. or non www recommended to use www.
17. Choose your keywords wisely
18. Select one main keyword per page
19. Consider user intent
20. Check title competition
21. Consider how ‘rankable’ the keyword is and how visible organic results are
22. Use your competitor’s strategy
23. Track your rankings
24. Monitor your click-through rate
25. Front load your keyword
26. Avoid truncation
27. Make content clickable
28. Stand out from rest in website design and layout
29. Don’t bother adding your brand
30. Optimise home page for brand
31. Minimise stop words
32. Don’t repeat yourself. In terms of content and keywords
33. Sell your content by writing good meta description and title for each page
34. Avoid truncation
35. Use your keyword in the meta description
36. Split test pages
37. Ensure each page has a unique H1 tag
38. Use your keyword in the H1 Tag
39. Keyword Word Order should be used
40. Add Contact Us Page
41. Include secondary and LSI keywords
42. Avoid using header tags in layout
43. Use your keyword early
44. Long content correlates with higher rankings
45. Forget keyword density
46. Use LSI keywords
47. Add multimedia
48. Add internal links
49. Link out to authentic website or as required
50. Check Outbound Link Quality
51. Prioritize quality over frequency
52. Set up rich snippets/structured data
53. Include table of contents for long content
54. Avoid excessively long URL
55. Set canonical URLs
56. Add noindex, follow to pages you wish to exclude from Google
57. Block spiders from sensitive content with robots.txt
58. Lower your bounce rate
59. Use scroll of pages
60. Use heat map to study your website performance
61. Minimise pop-ups
62. Be careful with interstitial ads
63. Ensure website is mobile optimised
64. Consider accessibility
65. Consider readability
66. Consider usability
67. Set up friendly 404 page
68. User reviews/Site reputation
69. Minimise down time
70. Implement
71. Look for ‘quick wins’
72. Check for errors
73. Submit a site map/site maps
74. Sign up for Google Analytics
75. Regularly check stats and react to any changes in traffic
76. Optimise your load speed
77. Test your site’s load speed
78. Implement recommendations from Google Page Speed Insights
79. Use image along with content
80. Add relevant alt text
81. Use descriptive file / image names
82. Optimise file / image size
83. Build link as it’s one of the primary factors
84. \Links from authoritative domains pass more
85. Links from topically related sites assist rankings
86. Links from within content are the most valuable
87. Links from 301 is good
88. Study your competitor’s links to get few for your own domain
89. Low quality link building prove harm
90. Diversify your link profile
91. Diversify your anchor text
92. Regularly audit your link profile
93. Don’t ignore social media!
94. Use social media to share you content
95. Show social proof
96. Encourage sharing of your content
97. Include open graph data
98. Set up Twitter card
99. Set up rich pins
100. Find popular content in your niche and improve/update it
101. Spend at least as much time promoting content as creating it
102. Email outreach continues to be most powerful method
103. Shareable assets = more links
104. Share content from others
105. Moderate comments
106. Don’t put your eggs in one basket
107. Learn as much as you can
108. Pay attention to updates
109. Be patient as effective SEO takes hard work and time
110. Avoid shady tactics
111. Don’t spam.
112. Check for Manual penalties in Google Console and resolve it
113. Check traffic drops against Google update dates
114. Remove/minimise thin content
115. Remove bad links
116. Disavow any links which cannot be removed
117. Check for hacks/inserted links
118. File reconsideration request
     Note: Recovery from penalties is not straight forward and you should be very careful when removing links, de- indexing pages etc. If in doubt consider employing the services of an experienced SEO consultant. It should also be noted that Google is expected to transition to ‘real-time’, continuous Penguin/Panda updates in the near future, which may make identifying specific penalties harder.
119. Be patient and relax it’s take time to to get result show up in SERP’s.