Search Engine Optimisation Best Practices

99+ SEO Tips: Search Engine Optimisation Best Practices

Search Engine Optimisation Best Practices

Thinking of Ranking on SERP’s.

Scratching your head how to get it?

Don’t worry we have tried to compile few basic 99+ SEO tips best practices for Search engine optimisation to get your website ranking in SERP’s

  1. Ensure content is clear and upfront
  2. Check for Grammar and Spelling of Content
  3. Add Helpful Supplementary Content
  4. Bullets and Numbered Lists should be used to break content for readers
  5. Content should provide Value and Unique Insights
  6. Avoid too many ads above the fold
  7. Create a content hierarchy
  8. Ensure navigation is clear
  9. Use Breadcrumb Navigation
  10. No follow any paid/affiliate links
  11. Use SEO friendly URLs
  12. Ensure you have clearly visible contact information
  13. Include privacy policy and about page
  14. Minimise copied or thin text content
  15. If you are targeting local SEO include your address in layout
  16. Use www. or non www recommended to use www.
  17. Choose your keywords wisely
  18. Select one main keyword per page
  19. Consider user intent
  20. Check title competition
  21. Consider how ‘rankable’ the keyword is and how visible organic results are
  22. Use your competitor’s strategy
  23. Track your rankings
  24. Monitor your click-through rate
  25. Front load your keyword
  26. Avoid truncation
  27. Make content clickable
  28. Stand out from rest in website design and layout
  29. Don’t bother adding your brand
  30. Optimise home page for brand
  31. Minimise stop words
  32. Don’t repeat yourself. In terms of content and keywords
  33. Sell your content by writing good meta description and title for each page
  34. Avoid truncation
  35. Use your keyword in the meta description
  36. Split test pages
  37. Ensure each page has a unique H1 tag
  38. Use your keyword in the H1 Tag
  39. Keyword Word Order should be used
  40. Add Contact Us Page
  41. Include secondary and LSI keywords
  42. Avoid using header tags in layout
  43. Use your keyword early
  44. Long content correlates with higher rankings
  45. Forget keyword density
  46. Use LSI keywords
  47. Add multimedia
  48. Add internal links
  49. Link out to authentic website or as required
  50. Check Outbound Link Quality
  51. Prioritize quality over frequency
  52. Set up rich snippets/structured data
  53. Include table of contents for long content
  54. Avoid excessively long URL
  55. Set canonical URLs
  56. Add noindex, follow to pages you wish to exclude from Google
  57. Block spiders from sensitive content with robots.txt
  58. Lower your bounce rate
  59. Use scroll of pages
  60. Use heat map to study your website performance
  61. Minimise pop-ups
  62. Be careful with interstitial ads
  63. Ensure website is mobile optimised
  64. Consider accessibility
  65. Consider readability
  66. Consider usability
  67. Set up friendly 404 page
  68. User reviews/Site reputation
  69. Minimise down time
  70. Implement
  71. Look for ‘quick wins’
  72. Check for errors
  73. Submit a site map/site maps
  74. Sign up for Google Analytics
  75. Regularly check stats and react to any changes in traffic
  76. Optimise your load speed
  77. Test your site’s load speed
  78. Implement recommendations from Google Page Speed Insights
  79. Use image along with content
  80. Add relevant alt text
  81. Use descriptive file / image names
  82. Optimise file / image size
  83. Build link as it’s one of the primary factors
  84. \Links from authoritative domains pass more
  85. Links from topically related sites assist rankings
  86. Links from within content are the most valuable
  87. Links from 301 is good
  88. Study your competitor’s links to get few for your own domain
  89. Low quality link building prove harm
  90. Diversify your link profile
  91. Diversify your anchor text
  92. Regularly audit your link profile
  93. Don’t ignore social media!
  94. Use social media to share you content
  95. Show social proof
  96. Encourage sharing of your content
  97. Include open graph data
  98. Set up Twitter card
  99. Set up rich pins
  100. Find popular content in your niche and improve/update it
  101. Spend at least as much time promoting content as creating it
  102. Email outreach continues to be most powerful method
  103. Shareable assets = more links
  104. Share content from others
  105. Moderate comments
  106. Don’t put your eggs in one basket
  107. Learn as much as you can
  108. Pay attention to updates
  109. Be patient as effective SEO takes hard work and time
  110. Avoid shady tactics
  111. Don’t spam.
  112. Check for Manual penalties in Google Console and resolve it
  113. Check traffic drops against Google update dates
  114. Remove/minimise thin content
  115. Remove bad links
  116. Disavow any links which cannot be removed
  117. Check for hacks/inserted links
  118. File reconsideration request
    Note: Recovery from penalties is not straight forward and you should be very careful when removing links, de- indexing pages etc. If in doubt consider employing the services of an experienced SEO consultant. It should also be noted that Google is expected to transition to ‘real-time’, continuous Penguin/Panda updates in the near future, which may make identifying specific penalties harder.
  119. Be patient and relax it’s take time to to get result show up in SERP’s.

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